Home protection, intelligently packaged.
Arlo’s new Essential 2 camera line needed a packaging system that could make smart security simple to understand. Across cameras, doorbells, accessories, bundles, and different product configurations, the goal was to create a clear hierarchy that helped people quickly understand what each product offered and find the right protection for their home.
The work started with strategy and exploration, defining how product imagery, key features, app benefits, and technical information should work together across every panel. From there, we built the design system and detailed guidelines that established consistent rules for layout, typography, imagery, messaging, and product differentiation across the entire line.
The system was carried through production across a wide range of SKUs, package sizes, and configurations. The result is a cohesive packaging family that gives every product a clear place, makes comparison easier, and creates a consistent Arlo experience from the shelf to the home.
Built with Noah Zander.
