Better WiFi. Clear choice.
NETGEAR’s WiFi portfolio spans two distinct product families. Orbi delivers whole-home mesh WiFi, while Nighthawk brings high-performance routing to users who demand more speed and control. The challenge was to give each family its own presence while making the entire portfolio easier to navigate.
The packaging system was built around how people actually choose WiFi. Product hierarchy, performance specs, lifestyle imagery, and clear points of comparison work together to help consumers understand the differences between products and find the right fit for their home. Orbi leads with coverage and seamless connectivity. Nighthawk puts performance and technology front and center. Different stories, built within one connected system.
The result is a packaging system that makes advanced technology easier to shop. Each product has a clear place in the lineup, each family has a distinct identity, and consumers can move from comparison to decision with greater confidence.
